One of the key things in running a business , is to eliminate the noise or false claims. Yesterday I read a post at a popular website (which was also published in a newspaper) about how some one was running a business and claiming a turnover of several hundreds of thousands of dollars. This was because of “social networking” skills. But the Linkedin profile of the individual still showed that she was an employee of a company and did not even list the name of her own business.
Obviously, it appears that some one is being economical with the truth. So in future whatever is written about her and by the author of the article will be taken with a pinch of salt by me. That is why credibility is so important.